The Weekly PR - Issue 68 - 8th Jun 2021
COMMENT
The bedrooms of drag queens, using multiple angles for campaigns, and a Harry Styles spa day
Morning,
In the week that we had a new royal baby and the Baftas in the UK, there were some cracking campaigns, ideas and thought leadership pieces.
Enjoy your week, and hopefully some summer sunshine!
Thanks,
Bethanie Dennis
CAMPAIGNS
Oti Mabuse now follows a keto diet... thanks to former dance partner Bill Bailey
Double Strictly Come Dancing champion Oti Mabuse has been taking lifestyle and diet tips from Bill Bailey. By Georgia Gadsby.
Here’s What 7 Bedrooms Would Look Like If Famous Drag Queens From RuPaul’s Drag Race Decorated Them
The designer team of Household Quotes UK tried their best to capture the unique looks and personalities of some of the world’s most famous drag queens. And here's what they've got!
Campaign by Lee McCullagh.
There's a Harry Styles-themed spa day launching – with Watermelon Sugar scrubs
Harry Styles is the inspiration for the pamper day at the Abbey Hotel in Redditch, the town where the man himself was born.
The first of its kind in the world, the Watermelon Sugar spa day has been devised with super stans in mind, featuring smells, sounds, and even tastes that Harry would love.
There’s a Watermelon Sugar scrub with a themed drink, a Breathe Me In candle designed to smell like Mr Styles, and an Adore You facial.
Top 30 things Brits wish lasted longer include TV series, holidays - and sex
Three quarters of Brits wish they could make their favourite moments last longer, including much-loved TV series, a good book - and the satisfied feeling when you assemble something correctly.
Research of 2,000 adults also found sun worshippers want holidays and the summer in general to be extended, while those dreading Mondays wish the weekend could be lengthier.
Campaign by Fox's Glaciers.
ARTICLES
How and why you should use multiple PR angles to pack a punch with the press - Rise at Seven
We’ve all done it. Thought of a foolproof campaign that won’t fail. This is the Titanic of digital PR campaigns, we tell ourselves – indestructible. Then you start outreach, eagerly anticipating journalists to cover your incredible story. So you keep waiting, and waiting… and waiting. Nothing. Sh*t. What next?
Article by Alex Hickson.
Women In PR Launches Programme To Tackle Burnout
The move comes after new research showing the disproportionate impact of the pandemic on the mental health of women in the industry. Event by Women in PR.
EVENTS
Building better relationships between PRs and journalists
The past twelve months have presented many challenges for both PRs and journalists but one thing that has been a particular struggle is being able to network and build lasting and useful relationships with one another.
Join the virtual event from Vuelio on 16 June 2021 at 10:00 BST.
INSIGHTS
7 Myths About Pitching Journalists - Go Fish Digital
If you’re in PR, you’ve probably heard your fair share of do’s and don’ts. Read Kalina MacKay's guide to debunking 7 common myths about pitching journalists.
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