The Weekly PR - Issue 67 - 2nd Jun 2021
COMMENT
Legal trouble with campaigns, green transport, and PR best practices for SEO
Morning,
We're a day late due to the bank holiday and quite frankly wonderful weather in the UK!
We've loads of insights this week, including PR practices for SEO, introducing the outreach mastery series, and how to avoid legal trouble with your PR campaigns.
Have a great week,
Bethanie Dennis
CAMPAIGNS
Slough is one of the best towns for adopting green transport
Data from the DVLA was gathered by Fleetcover, who calculated the areas in the country that boasted the highest percentage of electric or hybrid vehicles.
Slough has been named as the 9th best town in the UK, with just under 10 per cent of vehicles being environmentally friendly.
Campaign by Lydia German.
ARTICLES
Is Your Digital PR Campaign Going to Get You in Legal Trouble?
Just as the ubiquitous nature of the internet can be a useful tool for us digital marketers, it can often pose a threat to the reputation of individuals and companies that we discuss, since the spread of disinformation or contentious opinion is both rapid and borderless thanks to the digital world.
Great article by Sofia Tyson from Reboot.
Digital PR and traditional PR: combining approaches for a supercharged promotion strategy
If you know you want to start working with a digital PR team but already have your traditional promotion strategy secured, how can you make sure you’re getting the optimum out of each approach without significant compromise? Abbi Connor explores.
INSIGHTS
6 questions that turn numbers into newsworthy stories
Digital PR campaigns regularly build stories out of statistics, and the questions that we ask of numbers to arrive at those stories are quite consistent.
For this post, Sean Fitzsimons will explore examples of news headlines, coverage for our campaigns and content from elsewhere that can be constructed from asking the following types of questions:
Outreach Mastery Series - Advanced Outreach Strategies in Link-building, Content Marketing, Digital PR and Affiliate Recruitment
Learn advanced outreach strategies and more from the best minds in link-building, content marketing, digital PR and affiliate recruitment. Amazing resources from Buzzstream!
PR best practices for SEO guide
By Judith Lewis, Vuelio.
Today’s PR and Communications professionals are operating in an increasingly fragmented digital environment.
As more agencies, businesses and organisations develop digital-led PR strategies, many PR and comms practitioners understand the impact and value of generating coverage in online media and generating links. Great whitepaper!
This RSS feed is published on https://theweeklypr.com/. You can also subscribe via email.