The Weekly PR - Issue 66 - 25th May 2021
COMMENT
Climatarians, LGBTQ+ Lego, and the biggest PR mistakes made today
Morning all,
Plenty of great campaigns in our world this week, with a lot of simple story types working again and again, fake product, trend data, and manipulating primary data.
There's a wonderful webinar I'd urge you all to watch, by Lisa Buyer. It's a free webinar on the public relations perfect mix to avoid blunders.
Have a great week,
Bethanie Dennis
CAMPAIGNS
Airbnb Guests Can Now Stay Overnight On The Coronation Street Set
Have you looked at the famous Coronation Street cobbles and longed to spend a night up north in Weatherfield? Well, now you can.
A specially constructed pop-up house has been built on the set of Coronation Street in Salford.
By the wonderful team at Airbnb.
Lego to launch first LGBTQ+ set ‘Everyone Is Awesome’
As the gift that keeps on giving… Lego continues to build their portfolio with the launch of the first LGBTQ+ set.
The collection ‘Everyone is Awesome’ was designed by Matthew Ashton to signify the importance of representation.
What Is a Climatarian?
Julia Collins, the 42-year-old C.E.O. and founder of Moonshot, has also started Planet FWD, which sells what she calls “sustainability software” to help other food companies calculate the environmental impact of their offerings.
When Just Salad added a climatarian menu option in September, more than 10 percent of their salad sales came from that menu, said Sandra Noonan, the chain’s chief sustainability officer, a position created in 2019.
How Will You Look When You Emerge From the Pandemic?
As Covid restrictions loosen, a lot of women are finding that the carefully applied makeup they once relied on, pre-pandemic, now seems overdone, even a bit alien. Instead of full-coverage foundation, lipstick and blush, they’re choosing cosmetics with a softer look that’s more relaxed.
“Women are wearing plenty of makeup, even on camera, but it has a different sensibility,” said Patricia Saxby, who oversees the beauty selection at Bergdorf Goodman. “It is more toned down, for sure, and natural.”
Derbyshire's most dog-friendly days out
As 2021 looks set to be a year where holidays abroad are may be out of the question, more and more people will be looking to days out for a much-needed break.
But if you're a dog-owner, finding a spot that is accommodating to your family pet can sometimes be tricky.
Thanfully, Derbyshire has plenty to offer for anyone looking for a nice day out with their furry pals.
Staff at Canaine Cottages, the dog-friendly holiday provider, took to TripAdvisor to find attractions from Derbyshire that been described in reviews on the website.
Behold the Pleeseburger: A hybrid of a cheeseburger and a cheesecake
Only time will tell whether the Pleeseburger is destined for greatness.
Created by cheesecake makers Pleesecakes, the Pleeseburger is a mashup of cheeseburgers and cheesecakes.
“Phone Home” From “E.T.” Named UK’s Favourite Big Screen Moment
The iconic “E.T. phone home” scene is the UK’s favourite big screen movie moment ever, according to new research from Showcase Cinemas.
The study, carried out to celebrate the reopening of the big screen experience, sees the 1982 Steven Spielberg classic narrowly take the number one spot ahead of another Spielberg favourite, Jaws.
EVENTS
Digital PR Expert, Lisa Buyer Hosts the Biggest PR Mistakes Today and into the PR Metaverse
Ready to take the mystery out of digital PR and level up your publicity exposure using the latest trends and technology? Gain the superpowers of Social PR Secrets author and speaker, Lisa Buyer as she brings 20+ years of digital PR expertise to an exclusively produced free webinar on the Public Relations Perfect Mix to Avoid Blunders and Add the Ultimate PR Blend to your digital PR strategy available at a variety of times daily throughout the month of May.
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