The Weekly PR - Issue 65 - 18th May 2021
COMMENT
Investing in bad ideas, burnout, finding your audience, and deserving brands
Morning,
We have some super great campaigns and insights this week, from some people I personally admire a great amount including Gisele Navarro and Rand Fishkin.
Some incredibly poignant topics including burnout which I'd really recommend you read. Burnout is so common in PR, we've all experienced it, if not have been close so it's great to have another person's view.
I am always on the lookout for newsletter contributions, so do keep sending them my way.
Have a great week,
Bethanie Dennis
CAMPAIGNS
124 Pints per Adult Required to Save the British Pub
With the latest estimates suggesting that the UK’s food and beverage industry lost at least £25.66 billion due to COVID-19, Company Debt wondered how much every person in the UK would need to spend in order to reach pre-pandemic levels.
They came up with a figure of 124 per pints per adult, based on a figure of 52 million adults in the UK.
How Much to Rent a Royal Property?
UNCLE has taken a look at some of the most famous and recognisable royal residences across the UK, from Buckingham Palace to Balmoral Castle, to uncover how much they might cost to rent each month – if they were ever to come on the rental market, that is!
Love Pesto Eggs? 4 Ways To Make The TikTok Recipe Even Better
The core concept of pesto eggs is simple: fry a couple of eggs in a pan, using a few dollops of pesto in place of your regular oil.
It looks pretty great as it is, but to take the trend even further, HelloFresh has created a selection of tempting tweaks. Take a look and spice up your next brunch with this array of toppings.
Prince William And Kate Middleton Could Earn Big From YouTube And Instagram
Prince William and Kate Middleton could soon be the proverbial "king and queen" of the social platforms. "Kate and William's move to YouTube has taken the world by storm this week, but could it be a money move," pondered Will Hobson, pr director at Rise at Seven.
UK's Top 10 Most 'Meat-Free Cities' Revealed
Meatless Farm says across the UK, 54 percent of those eating plant-based food are meat-eaters.
In response, the brand has launched its first-ever plant-based sausage roll and sausage patties in UK supermarket chain Tesco.
Post-Pandemic Brits Will Put Their Health First
Brits are emerging from lockdown with a more positive attitude towards their health, new research by Money has found.
Between March 2020 and February 2021, visitors to the NHS site rose by 100.6 million compared to the period March 2019 to February 2020.
ARTICLES
Who Will Amplify This? And Why?
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent.
You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Great stuff by Rand Fishkin.
Why we gloss over great ideas – and invest in bad ones
Research shows people rarely assess the value of their own ideas accurately – and often jettison the best ones. But there are ways to avoid this mistake.
Really interesting article and creativity and idea evaluation.
Dear Digital PR Industry, We Need to Talk About Burnout
Probably the most important thing you'll read all week. Well done Gisele Navarro.
INSIGHTS
UK shoppers are spending in favour of ‘deserving’ brands
The number of UK consumers changing their shopping habits based on how “deserving” they consider brands to be has increased since last year, Karmarama’s Human Insight study has found.
The research, which was carried out last month, found that shoppers are concerned about the treatment of employees, suppliers and customers, as well as brands’ ability to respond quickly but sensitively to social needs and how closely what they say aligns with what they do.
The State of Link Building Report 2021 from Aira
Aira has worked with over 250 digital marketers and 20 industry experts to get a comprehensive view of where we’re at right now as an industry.
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