The Weekly PR - Issue 64 - 11th May 2021
COMMENT
The Queen's Gin, baby candles, a data goldmine, and using surveys based on trends
Morning,
Short and sweet today. SO many great campaigns to sink your teeth into, plus some great insights from industry heavy hitters.
Have a great week.
Bethanie Dennis
CAMPAIGNS
You Can Now Buy A Dog Collar To Match Your Engagement Ring
Jewellers Taylor & Hart has thought of the dreamiest way to include your dog in the proposal, with the invention of pooch pendants that match your engagement ring.
Aldi clothing modelled by Love Island star Tommy Fury selling for triple its RRP on eBay
People are selling a new clothing line launched by Aldi for triple its recommended retail price after it was modelled by Love Island star Tommy Fury.
The sportswear range was trialled last week with billboards that borrowed rather heavily from Nike's slogan, Just Do It.
Half of Brits don't shower daily and 13% don't brush their teeth every day
A survey of over 2,000 adults by VoucherCodes found that half of us don’t shower every day – and the same amount have no plans to wash more frequently even as life begins to return to ‘normal’.
You can now buy Buckingham Palace sloe gin, as approved by the Queen
The Royal sloe gin is the latest addition to The Royal Collection Trust's drinks line, and it's available for purchase in the UK.
“Line Of Duty” Finale Sees Belfast Holidays Double In Demand
Belfast holidays have seen a 117.5% increase in demand across the UK over the last week, as fans look to visit the popular filming location following the long-awaited Line of Duty finale.
Peak Cottages’ “Trendiest Staycations” reveals the best UK destinations for those of us looking to experience the most popular food and drink, interior decor, holidaymaking and pop culture trends, based on local data.
You can now buy a candle that smells like a 'newborn baby'
Cute or horrifying? PoundToy has created a Newborn Baby Candle – which combines notes of baby shampoo, sweet milk and talcum powder.
What Is Metabolic Training & How To Start It Safely
Prevalent in CrossFit and military training, metabolic training certainly sounds hardcore. But what is it? And how can I get into it if I’m a newbie? We spoke to Tony Chin, founder of CrossFit Shoreditch in London which runs a series of MetCon (metabolic conditioning) classes, and Oliver Black, a strength/riding instructor at Psycle, to find out what you can expect from metabolic training, how to get started and if it's suitable for everyone (spoiler alert: it is).
The tell-tale signs you're getting old! From ordering a cappuccino to still being on Facebook
For anyone out there who orders a cappuccino or still uses Facebook, you are officially old and 'past it', a recent study has found.
A poll of 2,000 British youngsters under the age of 30 by insights firm Perspectus Global found that 52 per cent said only 'ancient' people would purchase the beverage - no doubt preferring something more on-trend such as a matcha latte - with oat milk of course.
Why Brits prefer barbecues to picnics
BBQs beat picnics when it comes to the UK’s favourite al fresco food setting, according to new research.
The study from margarine brand FLORA reveals that almost two thirds (61%) of people look forward to firing up the BBQ this summer, compared to 33% who prefer to lay down their picnic blanket.
INSIGHTS
How to Create a Content Calendar That Works For You
A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that will be published over a specific timeframe. Piece by Fio Dosetto
How to Use Surveys to Tap into Trending Conversations (and Build Links)
Most brands aren’t operating full newsrooms and don’t have the capacity to cover breaking news, but there are still ways to participate in relevant, newsworthy conversations — and surveys are a great option. Article by Amanda Milligan.
Free data and insight sources for your digital PR campaigns
Whether it’s your own data or that of someone else – content in media nearly always heavily relies on some form of data to tell a story. And you should too! PRs traditionally have used surveys to get insight into consumer behaviour, but surveys may have been overdone over the years, leaving editors and content marketers to look at other ways of gathering information. Article by Thierry Alain.
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